Building a business is not for the faint of heart. It’s risky, there are no guarantees, and the competition is fierce.
But it’s also exciting as all get out. It demands things of you that you never knew you had. And it invariably means you’re going to make mistakes. This is especially true in the nuts and bolts of business-building: Sales and Marketing.
Zero tolerance for errors may apply to your profession, craft, or construction trade. But in building your business, zero tolerance can mean zero growth. Without risk there is no reward.
To be successful, you must come to terms with the notion that you will make mistakes. Mistakes don’t make you a failure. Unfortunately, many people don’t learn from their mistakes because they are consumed with trying to place the blame on someone else. Of course, avoid mistakes when possible, but mistakes are okay as long as you learn from them and don’t repeat them.
MISTAKES AS INVESTMENTS IN LEARNING
Mistakes recognize the value of real-life lessons. Just keep in mind that if you’re not making mistakes, you’re not taking any risks – and that could mean you’re not making progress. Here are a few ways you can turn mistakes into beneficial experiences for your business:
A thorough evaluation can reveal something about your habits or the work processes that need to improve. Explore what went wrong and how to avert similar errors. Insight from others can often shed light on where things went wrong. Mistakes are opportunities for success. Mistakes often are prime times for people to turn bad situations into positive ones.
At Disney – the gold standard for customer service – they have a saying:“It may not always be our fault, but it is our problem.” In fact, Disney’s research reveals that customer loyalty actually goes up when problems are fixed.
Everyone makes mistakes. They are lessons; learn from them, and move forward. Be tenacious.
As a business consultant, Chris Hippler helps clients avoid mistakes when possible, and fix them when made. He is president of Capital Letters a business-to- business marketing company that focuses on getting results for clients through print and online communications. Contact him at firstname.lastname@example.org or (734) 353-9918.