Tag Archives: Targeted Advertising

Attract new business with quality work

The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
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Where Google Went Wrong – December, 2013

Ford had its Edsel. Coke had its new Coke. Google had its … well surprisingly, Google has had many failures.

Google is arguably the most successful Internet company today. But they didn’t get there without takings risks, some of which have failed spectacularly.

Here are a few products that seemed like a good idea in the planning stage but were not embraced by the public.

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Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

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The Seven Musts of Marketing – July 2013

Chet Holmes, author of The Ultimate Sales Machine, has been called one of the greatest business growth experts in the country. His advice starts with one simple concept: Focus. Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

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Looking for New Business? Leverage Your Past Work – March 2013

The quality of your work will always be the foundations of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you spread the word about your work to attract new business? There are many marketing tactics that can help do the job, but these three have the broadest application, and can yield the best results.

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You & YouTube: When Words Won’t Do – June 2012

Ever have words fail you when trying to describe the benefits of working with your company? Video may be the answer, and the construction industry lends itself to video beautifully. Maybe it’s time you and YouTube met. Let me introduce you.

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The Key to Key Words and Phrases – May 2012

Strategically placed in your website, keywords and phrases can significantly boost your ratings in search engine results. Where you put them on your site is the real key. Here are some tips. But first, a definition.

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Four Tips for Social Media Marketing – April 2012

Social Media (SM) is one of the most powerful forms of communication to come along in decades. In marketing, SM is a valuable tool in Business-to-Consumer (B2C), and its role is growing in Business-to-Business (B2B). But is SM a good strategic marketing tool for your business?
CAMConnect helped CAM members answer that question on February 23 by hosting a panel discussion entitled, “What’s Your ROI on Social Media?” The room was packed, Amanda Tackett
moderated, and I was one of five panelists who participated in a lively and informative discussion. If you’re considering SM to market your business, here are four tips.

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