Tag Archives: Strategy

Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

Continue reading

Posted in Marketing on the Level, News, SEO | Tagged , , , , , , , , | Leave a comment

How to Turn Social Media into Social Marketing – August 2013

Social Media seems to be everywhere, doesn’t it? The big three – Facebook, LinkedIn and Twitter – are global behemoths and their reach grows every day. “What’s trending on Twitter” is now a regular feature on morning talk shows, and getting Friended, Poked or Linked is a daily occurrence for most.

Continue reading

Posted in Marketing on the Level | Tagged , , , , , , | Leave a comment

Finding the right keywords for your site with a free Google tool

On the surface Google Trends lets you see what’s hot on the web right now.

But, if you dig a little deeper, there is a tool within a tool that can reveal a wealth of valuable statistics on nearly any search term imaginable, and helps you identify keywords to work into your online strategy. The tool is called Explore.

Continue reading

Posted in SEO | Tagged , , , , , , | Leave a comment

Cadillac goes ‘Rogue,’ hires Campbell Ewald for ad account management – Crain’s Detroit Business

Cadillac has gone Rogue.

That’s the name of the General Motors Co. luxury brand’s new advertising creative agency of record, the automaker confirmed in a statement this afternoon.

Rogue was created for the Cadillac account pitch by New York City-based ad agency holding company Interpublic Group of Cos. Inc. as a consortium of three marketing agencies that includes Warren-based ad firm Campbell Ewald, which GM said will house Rogue’s headquarters.

Read more in the full article at Crain’s Detroit Business.

Posted in News | Tagged , , , , , , , , | Leave a comment

Four Tips for Social Media Marketing – April 2012

Social Media (SM) is one of the most powerful forms of communication to come along in decades. In marketing, SM is a valuable tool in Business-to-Consumer (B2C), and its role is growing in Business-to-Business (B2B). But is SM a good strategic marketing tool for your business?
CAMConnect helped CAM members answer that question on February 23 by hosting a panel discussion entitled, “What’s Your ROI on Social Media?” The room was packed, Amanda Tackett
moderated, and I was one of five panelists who participated in a lively and informative discussion. If you’re considering SM to market your business, here are four tips.

Continue reading

Posted in Marketing on the Level, News, Uncategorized | Tagged , , , , , , , , , , , , , , | Comments Off on Four Tips for Social Media Marketing – April 2012