Strategy

October 23, 2013

Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of […]
August 15, 2013

How to Turn Social Media into Social Marketing – August 2013

Social Media seems to be everywhere, doesn’t it? The big three – Facebook, LinkedIn and Twitter – are global behemoths and their reach grows every day. “What’s […]
July 18, 2013

Finding the right keywords for your site with a free Google tool

On the surface Google Trends lets you see what’s hot on the web right now. But, if you dig a little deeper, there is a tool […]
June 12, 2013

Cadillac goes ‘Rogue,’ hires Campbell Ewald for ad account management – Crain’s Detroit Business

Cadillac has gone Rogue. That’s the name of the General Motors Co. luxury brand’s new advertising creative agency of record, the automaker confirmed in a statement […]