Building a business is not for the faint of heart. It’s risky, there are no guarantees, and the competition is fierce.
But it’s also exciting as all get out. It demands things of you that you never knew you had. And it invariably means you’re going to make mistakes. This is especially true in the nuts and bolts of business-building: Sales and Marketing.
Nobody likes a guy like Larry Tate. He was the back-slapping, glad-handing ad executive from the old TV series, Bewitched. Samantha would work her magic on Larry whenever her husband, Darrin, got in trouble. Unfortunately, the stereotype of Larry Tate lingers in the advertising and marketing world (and we don’t have Sam’s magic to make him go away.)
If your car is stolen, the police will attempt to recover it, and your insurance company will compensate you for your loss. But what if your brand is stolen? Or worse yet, what if someone accuses you of stealing their brand, yet you’ve been using it for years? It happens. And when it comes to Intellectual Property (IP) protection (including trademarks and brand names), an ounce of prevention is far better than a pound of cure.