Tag Archives: New Business

Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

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How to Turn Social Media into Social Marketing – August 2013

Social Media seems to be everywhere, doesn’t it? The big three – Facebook, LinkedIn and Twitter – are global behemoths and their reach grows every day. “What’s trending on Twitter” is now a regular feature on morning talk shows, and getting Friended, Poked or Linked is a daily occurrence for most.

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Looking for New Business? Leverage Your Past Work – March 2013

The quality of your work will always be the foundations of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you spread the word about your work to attract new business? There are many marketing tactics that can help do the job, but these three have the broadest application, and can yield the best results.

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