Tag Archives: Marketing on the Level

Attract new business with quality work

The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
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Give Your Marketing a Health Checkup

now is a great time to assess the health of your company’s marketing.

As temperatures remain around freezing, the ground is hard and unforgiving, and jobs are ramping up waiting for the spring thaw, this is a perfect time to assess the past year, and develop new goals and marketing plans for business growth in 2014. setting business goals is a job for you and your team. here are some areas of marketing that are a great place to start, and can be tailored to any goal setting.
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Where Google Went Wrong – December, 2013

Ford had its Edsel. Coke had its new Coke. Google had its … well surprisingly, Google has had many failures.

Google is arguably the most successful Internet company today. But they didn’t get there without takings risks, some of which have failed spectacularly.

Here are a few products that seemed like a good idea in the planning stage but were not embraced by the public.

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Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

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How to Turn Social Media into Social Marketing – August 2013

Social Media seems to be everywhere, doesn’t it? The big three – Facebook, LinkedIn and Twitter – are global behemoths and their reach grows every day. “What’s trending on Twitter” is now a regular feature on morning talk shows, and getting Friended, Poked or Linked is a daily occurrence for most.

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The Seven Musts of Marketing – July 2013

Chet Holmes, author of The Ultimate Sales Machine, has been called one of the greatest business growth experts in the country. His advice starts with one simple concept: Focus. Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

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There are No Mistakes, Only Lessons – June 2013

Building a business is not for the faint of heart. It’s risky, there are no guarantees, and the competition is fierce.

But it’s also exciting as all get out. It demands things of you that you never knew you had. And it invariably means you’re going to make mistakes. This is especially true in the nuts and bolts of business-building: Sales and Marketing.

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Emerging Trends Can Make Your Website Work Harder – May 2013

Would you allow your salespeople to make new business presentations wearing ill- fitted clothes, showing a dated portfolio, or telling inaccurate information about your company? Of course not. So why let your website misrepresent your business that way?

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Looking for New Business? Leverage Your Past Work – March 2013

The quality of your work will always be the foundations of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you spread the word about your work to attract new business? There are many marketing tactics that can help do the job, but these three have the broadest application, and can yield the best results.

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How to Avoid Guys Like Larry Tate – September 2012

Nobody likes a guy like Larry Tate. He was the back-slapping, glad-handing ad executive from the old TV series, Bewitched. Samantha would work her magic on Larry whenever her husband, Darrin, got in trouble. Unfortunately, the stereotype of Larry Tate lingers in the advertising and marketing world (and we don’t have Sam’s magic to make him go away.)

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