now is a great time to assess the health of your company’s marketing.
As temperatures remain around freezing, the ground is hard and unforgiving, and jobs are ramping up waiting for the spring thaw, this is a perfect time to assess the past year, and develop new goals and marketing plans for business growth in 2014. setting business goals is a job for you and your team. here are some areas of marketing that are a great place to start, and can be tailored to any goal setting.
Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.
Here’s how one Michigan-based distributor did it right.
Posted in Marketing on the Level, News, SEO
Tagged Branding, building a business, Marketing on the Level, Michigan, New Business, Search Engine Optimization, SEO, Strategy, Targeted Advertising
Chet Holmes, author of The Ultimate Sales Machine, has been called one of the greatest business growth experts in the country. His advice starts with one simple concept: Focus. Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.
Building a business is not for the faint of heart. It’s risky, there are no guarantees, and the competition is fierce.
But it’s also exciting as all get out. It demands things of you that you never knew you had. And it invariably means you’re going to make mistakes. This is especially true in the nuts and bolts of business-building: Sales and Marketing.
Would you allow your salespeople to make new business presentations wearing ill- fitted clothes, showing a dated portfolio, or telling inaccurate information about your company? Of course not. So why let your website misrepresent your business that way?
The quality of your work will always be the foundations of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.
But how do you spread the word about your work to attract new business? There are many marketing tactics that can help do the job, but these three have the broadest application, and can yield the best results.
Nobody likes a guy like Larry Tate. He was the back-slapping, glad-handing ad executive from the old TV series, Bewitched. Samantha would work her magic on Larry whenever her husband, Darrin, got in trouble. Unfortunately, the stereotype of Larry Tate lingers in the advertising and marketing world (and we don’t have Sam’s magic to make him go away.)