Tag Archives: Michigan

Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

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Cadillac goes ‘Rogue,’ hires Campbell Ewald for ad account management – Crain’s Detroit Business

Cadillac has gone Rogue.

That’s the name of the General Motors Co. luxury brand’s new advertising creative agency of record, the automaker confirmed in a statement this afternoon.

Rogue was created for the Cadillac account pitch by New York City-based ad agency holding company Interpublic Group of Cos. Inc. as a consortium of three marketing agencies that includes Warren-based ad firm Campbell Ewald, which GM said will house Rogue’s headquarters.

Read more in the full article at Crain’s Detroit Business.

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