Tag Archives: building a business

Attract new business with quality work

The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
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Make your landing pages work harder

The design of your landing page plays a large role in guiding visitors to doing what you want them to do on your website. The following tips will help you make the most of your landing page efforts.

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Give Your Marketing a Health Checkup

now is a great time to assess the health of your company’s marketing.

As temperatures remain around freezing, the ground is hard and unforgiving, and jobs are ramping up waiting for the spring thaw, this is a perfect time to assess the past year, and develop new goals and marketing plans for business growth in 2014. setting business goals is a job for you and your team. here are some areas of marketing that are a great place to start, and can be tailored to any goal setting.
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Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

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The Seven Musts of Marketing – July 2013

Chet Holmes, author of The Ultimate Sales Machine, has been called one of the greatest business growth experts in the country. His advice starts with one simple concept: Focus. Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

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Cadillac goes ‘Rogue,’ hires Campbell Ewald for ad account management – Crain’s Detroit Business

Cadillac has gone Rogue.

That’s the name of the General Motors Co. luxury brand’s new advertising creative agency of record, the automaker confirmed in a statement this afternoon.

Rogue was created for the Cadillac account pitch by New York City-based ad agency holding company Interpublic Group of Cos. Inc. as a consortium of three marketing agencies that includes Warren-based ad firm Campbell Ewald, which GM said will house Rogue’s headquarters.

Read more in the full article at Crain’s Detroit Business.

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There are No Mistakes, Only Lessons – June 2013

Building a business is not for the faint of heart. It’s risky, there are no guarantees, and the competition is fierce.

But it’s also exciting as all get out. It demands things of you that you never knew you had. And it invariably means you’re going to make mistakes. This is especially true in the nuts and bolts of business-building: Sales and Marketing.

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Emerging Trends Can Make Your Website Work Harder – May 2013

Would you allow your salespeople to make new business presentations wearing ill- fitted clothes, showing a dated portfolio, or telling inaccurate information about your company? Of course not. So why let your website misrepresent your business that way?

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