Tag Archives: Branding

Capital Letters develops a new website for Rand Construction

Capital Letters recently developed a new corporate website for Rand Construction.

Established in 1980, Rand Construction is one of Michigan’s premier design and build construction firms.

“The success of Rand Construction is built on strong relationships,” said President and CEO, Andy Klein. “We’re committed to growing our business in Michigan through new and existing relationsnships. Chris and his team will play a key role in that process.”
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Attract new business with quality work

The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
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Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

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Cadillac goes ‘Rogue,’ hires Campbell Ewald for ad account management – Crain’s Detroit Business

Cadillac has gone Rogue.

That’s the name of the General Motors Co. luxury brand’s new advertising creative agency of record, the automaker confirmed in a statement this afternoon.

Rogue was created for the Cadillac account pitch by New York City-based ad agency holding company Interpublic Group of Cos. Inc. as a consortium of three marketing agencies that includes Warren-based ad firm Campbell Ewald, which GM said will house Rogue’s headquarters.

Read more in the full article at Crain’s Detroit Business.

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How to Avoid Guys Like Larry Tate – September 2012

Nobody likes a guy like Larry Tate. He was the back-slapping, glad-handing ad executive from the old TV series, Bewitched. Samantha would work her magic on Larry whenever her husband, Darrin, got in trouble. Unfortunately, the stereotype of Larry Tate lingers in the advertising and marketing world (and we don’t have Sam’s magic to make him go away.)

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Four Good Reasons for Updating Your Website – July 2012

Your website is the front door to your business, the portfolio of your work, the reservoir of your experience. It is arguably the most important part of your marketing strategy. Doesn’t it make sense to update it regularly?

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You & YouTube: When Words Won’t Do – June 2012

Ever have words fail you when trying to describe the benefits of working with your company? Video may be the answer, and the construction industry lends itself to video beautifully. Maybe it’s time you and YouTube met. Let me introduce you.

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Four Tips for Social Media Marketing – April 2012

Social Media (SM) is one of the most powerful forms of communication to come along in decades. In marketing, SM is a valuable tool in Business-to-Consumer (B2C), and its role is growing in Business-to-Business (B2B). But is SM a good strategic marketing tool for your business?
CAMConnect helped CAM members answer that question on February 23 by hosting a panel discussion entitled, “What’s Your ROI on Social Media?” The room was packed, Amanda Tackett
moderated, and I was one of five panelists who participated in a lively and informative discussion. If you’re considering SM to market your business, here are four tips.

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