Capital Letters recently developed a new corporate website for Rand Construction.
Established in 1980, Rand Construction is one of Michigan’s premier design and build construction firms.
“The success of Rand Construction is built on strong relationships,” said President and CEO, Andy Klein. “We’re committed to growing our business in Michigan through new and existing relationsnships. Chris and his team will play a key role in that process.”
Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.
Here’s how one Michigan-based distributor did it right.
Posted in Marketing on the Level, News, SEO
Tagged Branding, building a business, Marketing on the Level, Michigan, New Business, Search Engine Optimization, SEO, Strategy, Targeted Advertising
Nobody likes a guy like Larry Tate. He was the back-slapping, glad-handing ad executive from the old TV series, Bewitched. Samantha would work her magic on Larry whenever her husband, Darrin, got in trouble. Unfortunately, the stereotype of Larry Tate lingers in the advertising and marketing world (and we don’t have Sam’s magic to make him go away.)
Your website is the front door to your business, the portfolio of your work, the reservoir of your experience. It is arguably the most important part of your marketing strategy. Doesn’t it make sense to update it regularly?
Ever have words fail you when trying to describe the benefits of working with your company? Video may be the answer, and the construction industry lends itself to video beautifully. Maybe it’s time you and YouTube met. Let me introduce you.