With the proliferation of mobile devices, websites that are not optimized for mobile – mobile friendly – are not truly serving the needs of their audience.
Earlier this year, Google expanded their use of mobile-friendliness as a ranking signal. This change affects mobile searches in all languages worldwide and will have a significant impact in search results. This Google change underscores the importance of mobile readiness.
The good news is Google has a free tool to make it simple to test your site’s mobile readiness. Simply copy and paste your site’s URL into the tool and Google will scan it for you. Not only does it tell you if your site is up to snuff for the mobile landscape or not, it also gives you pointers on correcting your potential mobile short-falls.
It’s important to understand that even though you can see your website on a mobile phone doesn’t mean it is mobile friendly. If your visitors have to pinch and zoom to see content, scroll left and right to find links or muddle through drop down menus meant to work on a desktop computer, your site is not mobile friendly. The other piece of good news is most sites can be retrofitted to be mobile ready. Contact us and we can walk you through the process.