IOSiX, an automotive engineering company based in Ypsilanti, Michigan, has selected Capital Letters Marketing to develop marketing strategies for existing products as well as new products in development.
Specializing in miniaturized and cost-optimized solutions, IOSiX products include automotive and heavy truck data loggers, GPS loggers and trackers, and other aftermarket and OEM vehicle systems.
“We are committed to designing devices that outperform others in the market in terms of size, capabilities, and price,”said Robert Vogt, CEO of IOSiX. “The team at Capital Letters will identify optimal markets, develop marketing strategies, and help drive sales for these products.”
Vogt is also the Chief Technology Officer (CTO) of Voyomotive, a San Francisco-based technology firm. Their newest product, VOYO, is an advanced telematics system that connects your phone to the car, and connects your car to the Voyomotive Cloud. The technology in VOYO was developed by IOSiX.
“We’re proud to be working with Robert and his team at IOSiX,” said Chris Hippler, President of Capital Letters. “The telematics they are developing for the fleet industry are very exciting.”
Baker Strategy Group has been brought in to do industry research and analysis. Logic Solutions will collaborate with Capital Letters Marketing and develop a new ecommerce website for IOSiX.