The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.
But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
Traditional press or news releases were designed to get media coverage and publishers had final say on what to print. The Internet has changed everything.
Today, online Press Releases make you the publisher. They are an inexpensive way to tell your story. But they’re much more: they help you reach your prospects directly.
Capital Letters optimizes our clients Press Releases with key words and phrases, and we target industries, vertical markets, and geographic areas. A good online campaign drives prospects back to your website and creates opportunities for new relationships. We use services that offer analytic reports after the distribution which we study to refine subsequent releases even more.
Targeted advertising is an excellent way to stay in front of your clients. Trade magazines (and their accompanying websites) and conference programs are good venues. What do your clients read? What shows or conferences do they attend? Think about their habits and practices and act accordingly.
In the construction industry, CAM Magazine is widely-read and a regular ad campaign can be very effective. If you are a supplier, a subcontractor, or a manufacturer, advertising in CAM Magazine on a regular basis is a good way to keep your business top of mind with your prospects.
Keep your website current
Your website is the single most important marketing tool for your business. If your website is over three years old, it’s due for an overhaul. Web technology is constantly evolving; a once state-of-the-art website can become a relic quickly and reflect poorly on your business.
A regularly updated News/Press Release section or blog will ensure good crawl coverage from Search Engines, which use complex computer algorithms. One factor is whether your website is providing new quality information. The more it produces, the higher it is likely to be ranked.
Your work speaks for itself. With a little bit of help, you can make it speak volumes … and attract new business.