Google Trends is a free tool that lets you see what’s hot on the web right now. It allows you to see search volume over time for keyword phrases and how that might align with market trends.
If you dig a little deeper, there is a tool called Explore that can reveal a wealth of valuable statistics on nearly any search term imaginable and helps you identify keywords to work into your online strategy.
Explore is all about finding statistics on particular words and phrases. You can enter nearly any term into the search box and get statistics on how many people have searched for that term.
Explore also suggests possible related search terms. This can help you identify keywords that you may not have thought of that would be valuable to your website marketing strategy.
Google Trends helps you cast a wider net on the Net.