CLM Integrated Media
Delivering the Right Offer to the Right Person at the Right Time.
Effective direct mail can help you generate leads, nurture leads, retain customers, or drive traffic to events. And we can help too. Whether your success equation is based on ROI, cost per lead, or some other metrics, we can help you accomplish your objectives.
Effective direct mail, on a basic level, must be printed and addressed well, accurately and cost-effectively. If that’s what you need, we’re happy to help.
But there is a lot more to effectively communicating with direct mail than just printing. We understand direct marketing principles. It takes a special skillset to create and execute effective direct mail campaigns. We call our process the 4 D’s and a T
DEVELOP an Effective Concept and Strategy
- Discovery process to understand our client’s needs and goals, what has been done before, what has worked and what needs to work better.
- Assist in development of strategies, concepts and testing methodologies that can lead to profitable direct marketing approaches.
DESIGN for Personalized Communication
- We can build variable 1:1 logic into documents that are furnished by you or we can execute based on your creative brief and branding guidelines.
- Our team of professionals can help you create integration pieces, i.e. general and personalized landing pages, mobile sites, and coordinated emails.
DATA Generation, Management and Utilization
- Help you analyze data to determine the people most likely to respond
- List acquisition
- Data hygiene: address standardization, NCOA, list merging, duplicate removal
- CRM database integration
- Data enrichment
- Postal logistics
- Delivery is about getting the assets produced as effectively as possible and delivering it to your target audience as efficiently as you can.
- If your campaigns are complex and involve multiple versions or drops, rest assured, our project management professionals can make it happen. We will find the most effective way to produce your communications pieces as well as find the most efficient way to get the pieces into the hands of the people who matter most to you.
- In order to get the most value from your communications projects, you need to close the loop by tracking the results and evaluating how effective the projects have been.
- Our team can help you monitor the results from your campaign by utilizing tracking pages, landing pages, custom phone numbers, personal URLs, custom tracking codes and more. These mechanisms can help you evaluate the metrics that matter to you.
- We can help you track, test and tweak your projects and campaigns to drive ongoing improvement in direct marketing performance.