By Jane DeLancey
How many boring Power Point (PPT) presentations have you sat through? Poorly developed presentations are painful for everyone. But if it’s your presentation – and it‘s a snoozer – it’s a lost opportunity to connect with your audience, make a sale, or win an account.
Here are three simple tips (and one trade secret) to help you improve your next presentation and make a connection with your audience.
Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.
Here’s how one Michigan-based distributor did it right.
Would you allow your salespeople to make new business presentations wearing ill- fitted clothes, showing a dated portfolio, or telling inaccurate information about your company? Of course not. So why let your website misrepresent your business that way?
If your car is stolen, the police will attempt to recover it, and your insurance company will compensate you for your loss. But what if your brand is stolen? Or worse yet, what if someone accuses you of stealing their brand, yet you’ve been using it for years? It happens. And when it comes to Intellectual Property (IP) protection (including trademarks and brand names), an ounce of prevention is far better than a pound of cure.
Your website is the front door to your business, the portfolio of your work, the reservoir of your experience. It is arguably the most important part of your marketing strategy. Doesn’t it make sense to update it regularly?
Strategically placed in your website, keywords and phrases can significantly boost your ratings in search engine results. Where you put them on your site is the real key. Here are some tips. But first, a definition.