Category Archives: Marketing on the Level

Emerging Trends Can Make Your Website Work Harder – May 2013

Would you allow your salespeople to make new business presentations wearing ill- fitted clothes, showing a dated portfolio, or telling inaccurate information about your company? Of course not. So why let your website misrepresent your business that way?

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Looking for New Business? Leverage Your Past Work – March 2013

The quality of your work will always be the foundations of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you spread the word about your work to attract new business? There are many marketing tactics that can help do the job, but these three have the broadest application, and can yield the best results.

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How to Avoid Guys Like Larry Tate – September 2012

Nobody likes a guy like Larry Tate. He was the back-slapping, glad-handing ad executive from the old TV series, Bewitched. Samantha would work her magic on Larry whenever her husband, Darrin, got in trouble. Unfortunately, the stereotype of Larry Tate lingers in the advertising and marketing world (and we don’t have Sam’s magic to make him go away.)

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IP Protection: Insurance for your Brand – August 2012

If your car is stolen, the police will attempt to recover it, and your insurance company will compensate you for your loss. But what if your brand is stolen? Or worse yet, what if someone accuses you of stealing their brand, yet you’ve been using it for years? It happens. And when it comes to Intellectual Property (IP) protection (including trademarks and brand names), an ounce of prevention is far better than a pound of cure.

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Four Good Reasons for Updating Your Website – July 2012

Your website is the front door to your business, the portfolio of your work, the reservoir of your experience. It is arguably the most important part of your marketing strategy. Doesn’t it make sense to update it regularly?

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You & YouTube: When Words Won’t Do – June 2012

Ever have words fail you when trying to describe the benefits of working with your company? Video may be the answer, and the construction industry lends itself to video beautifully. Maybe it’s time you and YouTube met. Let me introduce you.

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The Key to Key Words and Phrases – May 2012

Strategically placed in your website, keywords and phrases can significantly boost your ratings in search engine results. Where you put them on your site is the real key. Here are some tips. But first, a definition.

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Four Tips for Social Media Marketing – April 2012

Social Media (SM) is one of the most powerful forms of communication to come along in decades. In marketing, SM is a valuable tool in Business-to-Consumer (B2C), and its role is growing in Business-to-Business (B2B). But is SM a good strategic marketing tool for your business?
CAMConnect helped CAM members answer that question on February 23 by hosting a panel discussion entitled, “What’s Your ROI on Social Media?” The room was packed, Amanda Tackett
moderated, and I was one of five panelists who participated in a lively and informative discussion. If you’re considering SM to market your business, here are four tips.

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To Blog or Not to Blog – March 2012

Advocates blogging believe it is a low-cost, high return marketing tool that can raise a company’s profile on the Internet. But ROI is the measure for marketing effectiveness. Can blogging improve the ROI in a business-to-business environment? Here’s some information to process before you decide.
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2012: A Brand New Year – January-February 2012

With so many competing priorities, distractions and daily demands, the attention of your
buyers isn’t just divided; it’s fractured. Doing more with less is SOP these days, so engaging buyers during the sales process is more challenging than ever.

Every business is different and relationships are nuanced, but the following five tips can help you engage your buyers and lead them down the road to “yes.”

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