Category Archives: Marketing on the Level

Customer-Driven Strategy

At age 52, Amazon CEO Jeff Bezos is worth $66.5 billion and recently surpassed Warren Buffet as the third richest person in the world. His fortunes have come largely from Amazon, which he founded in 1994. Today, Amazon has revenues of over $200 billion and is currently one of the largest retailers in the world despite having no physical stores.

At the center of this growth is Bezos’ relentless focus on customer strategy.

Continue reading

Posted in Marketing on the Level | Leave a comment

Attract new business with quality work

The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
Continue reading

Posted in Articles, Marketing on the Level, SEO | Tagged , , , , , , , , , , | Leave a comment

Lessons Learned from the Big Boys

Before I started Capital letters, I worked at some of the biggest ad agencies in the world for 18 years. the Big Boys.

They’re big in every way. they have resources to do deep, penetrating research; global networks to build brands recognized worldwide; and, most importantly, rich veins of really smart people who develop strategic marketing programs that launch and sustain those brands.

Continue reading

Posted in Articles, Marketing on the Level | Leave a comment

Want to Control Website Costs? Plan Ahead. – May 2014

With nearly 2,500 members, CAM is a diverse organization with a variety of business models, each with its own marketing needs. But when it comes to building a new website (or updating an existing one), the first step is the same for everyone: plan ahead.

Continue reading

Posted in Articles, Marketing on the Level | Leave a comment

Give Your Marketing a Health Checkup

now is a great time to assess the health of your company’s marketing.

As temperatures remain around freezing, the ground is hard and unforgiving, and jobs are ramping up waiting for the spring thaw, this is a perfect time to assess the past year, and develop new goals and marketing plans for business growth in 2014. setting business goals is a job for you and your team. here are some areas of marketing that are a great place to start, and can be tailored to any goal setting.
Continue reading

Posted in Marketing on the Level, News, SEO, Uncategorized | Tagged , , , , , | Leave a comment

Where Google Went Wrong – December, 2013

Ford had its Edsel. Coke had its new Coke. Google had its … well surprisingly, Google has had many failures.

Google is arguably the most successful Internet company today. But they didn’t get there without takings risks, some of which have failed spectacularly.

Here are a few products that seemed like a good idea in the planning stage but were not embraced by the public.

Continue reading

Posted in Marketing on the Level | Tagged , , , , , , | Leave a comment

Product launch: Doing it right – October 2013

Launching a new product and service is not for the feint of heart. Of the 250,000 new products introduce annually in the United States, 66% of new products fail within two years.

Here’s how one Michigan-based distributor did it right.

Continue reading

Posted in Marketing on the Level, News, SEO | Tagged , , , , , , , , | Leave a comment

How to Turn Social Media into Social Marketing – August 2013

Social Media seems to be everywhere, doesn’t it? The big three – Facebook, LinkedIn and Twitter – are global behemoths and their reach grows every day. “What’s trending on Twitter” is now a regular feature on morning talk shows, and getting Friended, Poked or Linked is a daily occurrence for most.

Continue reading

Posted in Marketing on the Level | Tagged , , , , , , | Leave a comment

The Seven Musts of Marketing – July 2013

Chet Holmes, author of The Ultimate Sales Machine, has been called one of the greatest business growth experts in the country. His advice starts with one simple concept: Focus. Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Continue reading

Posted in Marketing on the Level | Tagged , , , , , , , | Leave a comment

There are No Mistakes, Only Lessons – June 2013

Building a business is not for the faint of heart. It’s risky, there are no guarantees, and the competition is fierce.

But it’s also exciting as all get out. It demands things of you that you never knew you had. And it invariably means you’re going to make mistakes. This is especially true in the nuts and bolts of business-building: Sales and Marketing.

Continue reading

Posted in Marketing on the Level | Tagged , , , , , | Leave a comment