Category Archives: Articles

Make your landing pages work harder

The design of your landing page plays a large role in guiding visitors to doing what you want them to do on your website. The following tips will help you make the most of your landing page efforts.

Continue reading

Posted in Articles | Tagged , , , , , , , | Leave a comment

Lessons Learned from the Big Boys

Before I started Capital letters, I worked at some of the biggest ad agencies in the world for 18 years. the Big Boys.

They’re big in every way. they have resources to do deep, penetrating research; global networks to build brands recognized worldwide; and, most importantly, rich veins of really smart people who develop strategic marketing programs that launch and sustain those brands.

Continue reading

Posted in Articles, Marketing on the Level | Leave a comment

Want to Control Website Costs? Plan Ahead. – May 2014

With nearly 2,500 members, CAM is a diverse organization with a variety of business models, each with its own marketing needs. But when it comes to building a new website (or updating an existing one), the first step is the same for everyone: plan ahead.

Continue reading

Posted in Articles, Marketing on the Level | Leave a comment

The best time to photograph exteriors

As an architectural photographer it’s important to me that I make the very best photographs possible. Sometimes I can’t control every element and am forced to shoot a new project that isn’t quite finished yet, still lacking it’s landscaping, or perhaps a deadline will require me to shoot when the weather isn’t ideal and I simply don’t have the option to wait for the perfect day. Sometime I can make the best of what I have to work with using my years of experience in Photoshop, but even that won’t help me in February when the trees are bare and there might be 30 inches of snow on the ground.
Continue reading

Posted in Articles | Tagged | Leave a comment