Before I started Capital letters, I worked at some of the biggest ad agencies in the world for 18 years. the Big Boys.
They’re big in every way. they have resources to do deep, penetrating research; global networks to build brands recognized worldwide; and, most importantly, rich veins of really smart people who develop strategic marketing programs that launch and sustain those brands.
As an architectural photographer it’s important to me that I make the very best photographs possible. Sometimes I can’t control every element and am forced to shoot a new project that isn’t quite finished yet, still lacking it’s landscaping, or perhaps a deadline will require me to shoot when the weather isn’t ideal and I simply don’t have the option to wait for the perfect day. Sometime I can make the best of what I have to work with using my years of experience in Photoshop, but even that won’t help me in February when the trees are bare and there might be 30 inches of snow on the ground.
Posted in Articles