Category Archives: Articles

3 keys to building membership in associations

Many associations have insufficient membership systems and high running costs which impact their member value, retention, and sign-up rates. There are a number of strategies that can be used to help. Here are our top 3 strategies to help keep an association strong, vital, and growing.

Continue reading

Posted in Articles | Leave a comment

Rand Construction Chooses Capital Letters Again for Marketing Expertise

In 2014, Brighton-based Rand Construction selected Capital Letters as their agency of record for marketing, and the first assignment was developing a new corporate website..

 

In 2016, Rand chose Capital Letters again.

Continue reading

Posted in Articles | Leave a comment

Why Your Digital Marketing Analytics Should Start with Mapping the Customer Journey

Digital Marketing analytics has evolved remarkably over the years. What began as simple measures of hits and clicks has become a sophisticated system of integrated metrics. Today, a wide set of measures can be captured from a visitor’s digital activity that can be incorporated into a more complete view of the customer experience with your organization.

Continue reading

Posted in Articles | Leave a comment

How do your prospects find you online? Here’s the key.

When a prospect (or a customer) types in a query into a search box, the search engine doesn’t go find the page; it finds an indexed version of the page and returns a result in seconds. And key words are the guide.

Continue reading

Posted in Articles | Leave a comment

Who are your best prospects? This marketing secret may surprise you.

Growing your business is a constant challenge. Prospecting and finding new customers is as critical as the work that you do. It raises the obvious question, who should you be marketing to, and where can you get the best return?

Continue reading

Posted in Articles | Leave a comment

Helping a Manufacturer Find a National Distributor

contractor-hat-boxWe were recently contracted by an Italian manufacturer to help find a distributor for their new product. Here’s how we helped CDR build a presence in the United States.

Continue reading

Posted in Articles | Leave a comment

Want to build your business? Our new marketing class can help.

When you want to expand into a new territory, prospect for new clients, or introduce new services, determining the marketing strategy plays a critical role.

With so many print and online options to choose from, how do you know what will deliver the best ROI? A new class I’m teaching through CAMTEC may answer some of your questions.

Continue reading

Posted in Articles, News, Uncategorized | Leave a comment

Cabinet Makers Association selects Capital Letters

The Cabinet Makers Association (CMA) Board of Directors voted unanimously to retain the services of Capital Letters to help strengthen the CMA brand and build membership nationwide.

Continue reading

Posted in Articles, News, Uncategorized | Leave a comment

Free Tool helps you find the right keywords

Google Trends is a free tool that lets you see what’s hot on the web right now. It allows you to see search volume over time for keyword phrases and how that might align with market trends.

Continue reading

Posted in Articles, News, SEO | Leave a comment

Attract new business with quality work

The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
Continue reading

Posted in Articles, Marketing on the Level, SEO | Tagged , , , , , , , , , , | Leave a comment