Free Tool helps you find the right keywords

Google Trends is a free tool that lets you see what’s hot on the web right now. It allows you to see search volume over time for keyword phrases and how that might align with market trends.

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Capital Letters develops a new website for Rand Construction

Capital Letters recently developed a new corporate website for Rand Construction.

Established in 1980, Rand Construction is one of Michigan’s premier design and build construction firms.

“The success of Rand Construction is built on strong relationships,” said President and CEO, Andy Klein. “We’re committed to growing our business in Michigan through new and existing relationsnships. Chris and his team will play a key role in that process.”
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Attract new business with quality work

The quality of your work will always be the foundation of your business. That’s why repeat customers are so valuable; they use your services or products over and over because they know you do good work.

But how do you attract new business? Spread the word. Here are three marketing tactics that can help do the job and yield the best results.
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Make your landing pages work harder

The design of your landing page plays a large role in guiding visitors to doing what you want them to do on your website. The following tips will help you make the most of your landing page efforts.

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Lessons Learned from the Big Boys

Before I started Capital letters, I worked at some of the biggest ad agencies in the world for 18 years. the Big Boys.

They’re big in every way. they have resources to do deep, penetrating research; global networks to build brands recognized worldwide; and, most importantly, rich veins of really smart people who develop strategic marketing programs that launch and sustain those brands.

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Want to Control Website Costs? Plan Ahead. – May 2014

With nearly 2,500 members, CAM is a diverse organization with a variety of business models, each with its own marketing needs. But when it comes to building a new website (or updating an existing one), the first step is the same for everyone: plan ahead.

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Marc Dutton Irrigation selects Capital Letters as agency of record

Waterford-based Marc Dutton Irrigation has selected Capital Letters as their agency of record for all the company’s marketing and advertising work.
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Content management system: take control of your website

When you go to a website, you expect a slick and seamless experience, one that is dynamic and always up-to-date, and the websites that are the best at this are almost always run behind the scenes by a Content Management System (CMS).

CMS make it quick and easy to create and maintain an up-to-date website, even by novice users.
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The best time to photograph exteriors

As an architectural photographer it’s important to me that I make the very best photographs possible. Sometimes I can’t control every element and am forced to shoot a new project that isn’t quite finished yet, still lacking it’s landscaping, or perhaps a deadline will require me to shoot when the weather isn’t ideal and I simply don’t have the option to wait for the perfect day. Sometime I can make the best of what I have to work with using my years of experience in Photoshop, but even that won’t help me in February when the trees are bare and there might be 30 inches of snow on the ground.
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Oil Analysis System Video

Are rising costs eating away at your profits?

We are excited to Introduce the Oil Analysis System! A fast and accurate test to determine the quality of Nuts, Seeds, Olives and more! Not only does the Oil Analysis System analyze the quality of incoming products but it also helps to determine shelf life as well.

For more information, please contact Kevin Hunter at (248)-844-1239 or

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