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3 keys to building membership in associations

Many associations have insufficient membership systems and high running costs which impact their member value, retention, and sign-up rates. There are a number of strategies that can be used to help. Here are our top 3 strategies to help keep an association strong, vital, and growing.

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Rand Construction Chooses Capital Letters Again for Marketing Expertise

In 2014, Brighton-based Rand Construction selected Capital Letters as their agency of record for marketing, and the first assignment was developing a new corporate website..

 

In 2016, Rand chose Capital Letters again.

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Why Your Digital Marketing Analytics Should Start with Mapping the Customer Journey

Digital Marketing analytics has evolved remarkably over the years. What began as simple measures of hits and clicks has become a sophisticated system of integrated metrics. Today, a wide set of measures can be captured from a visitor’s digital activity that can be incorporated into a more complete view of the customer experience with your organization.

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Customer-Driven Strategy

At age 52, Amazon CEO Jeff Bezos is worth $66.5 billion and recently surpassed Warren Buffet as the third richest person in the world. His fortunes have come largely from Amazon, which he founded in 1994. Today, Amazon has revenues of over $200 billion and is currently one of the largest retailers in the world despite having no physical stores.

At the center of this growth is Bezos’ relentless focus on customer strategy.

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IOSiX selects Capital Letters Marketing to develop marketing strategies

IOSiX, an automotive engineering company based in Ypsilanti, Michigan, has selected Capital Letters Marketing to develop marketing strategies for existing products as well as new products in development.

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How do your prospects find you online? Here’s the key.

When a prospect (or a customer) types in a query into a search box, the search engine doesn’t go find the page; it finds an indexed version of the page and returns a result in seconds. And key words are the guide.

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5 secrets for better email marketing results

Email marketing can be an effective and efficient way to reach customers and prospects. But it can also be a colossal waste of time and money if done poorly,

Here are five best practices that will help you get results.

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The Benefits of Building a Better Brand

Branding is more than a business buzzword; it’s your competitive edge. Your brand differentiates you from everyone else in your category.  In a Business-to-Business environment like CAM, your competitors can duplicate almost anything of yours. They may be able to do a better job, sell the product or service at a lower price.

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Marketing a Business Online in a Mobile-First World

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Technology advances so rapidly that it becomes difficult for businesses to stay up-to-date with website trends.  It wasn’t until 2007 with the introduction of the iPhone that the world was first introduced to a device capable of more than a novel look at the mobile web.

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Who are your best prospects? This marketing secret may surprise you.

Growing your business is a constant challenge. Prospecting and finding new customers is as critical as the work that you do. It raises the obvious question, who should you be marketing to, and where can you get the best return?

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