Author Archives: Matthew Laurin

About Matthew Laurin

I am a web marketing professional and writer. My main focus is on data analytics as it pertains to online marketing but I also do a fair amount of front-end web development and marketing work.

3 keys to building membership in associations

Many associations have insufficient membership systems and high running costs which impact their member value, retention, and sign-up rates. There are a number of strategies that can be used to help. Here are our top 3 strategies to help keep an association strong, vital, and growing.

Continue reading

Posted in Articles | Leave a comment

Marketing a Business Online in a Mobile-First World


Technology advances so rapidly that it becomes difficult for businesses to stay up-to-date with website trends.  It wasn’t until 2007 with the introduction of the iPhone that the world was first introduced to a device capable of more than a novel look at the mobile web.

Continue reading

Posted in Uncategorized | Leave a comment

The Growing Role of Mobile Search

The growing role of mobile in search
Mobile has exploded as one of the dominant forces that influence how people search for and purchase goods and services.

According to Google , roughly 70% of users make a phone call directly from their mobile device after performing a search. With Google call-only campaigns in AdWords, your business can take advantage of that traffic and use it to get the phone ringing.

Continue reading

Posted in Google AdWords | Leave a comment