Chris Hippler

November 12, 2017

3 sure-fire ways to get foot draggers to order your ELD system today.

Fleet managers who are dragging their feet about transitioning to ELDs are going to end up behind the eight ball. They are clinging to the irrational […]
August 31, 2016

Why Your Digital Marketing Analytics Should Start with Mapping the Customer Journey

Digital Marketing analytics has evolved remarkably over the years. What began as simple measures of hits and clicks has become a sophisticated system of integrated metrics. […]
August 2, 2016

Customer-Driven Strategy

At age 52, Amazon CEO Jeff Bezos is worth $66.5 billion and recently surpassed Warren Buffet as the third richest person in the world. His fortunes […]
July 25, 2016

How do your prospects find you online? Here’s the key.

When a prospect (or a customer) types in a query into a search box, the search engine doesn’t go find the page; it finds an indexed […]